In this tellthetruths video I talk about how a brand’s name becomes the “handle” people use to hold onto it, mentally grouping all of the data points and impressions that they associate with the brand.
Your Name Is Your Handle
Some of this just happens over time, but when picking a name, be cognizant of how well different words do this critical job of serving as the handle, to sum up and stand in for all that the brand is.
This video originally appeared in LinkedIn
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