Why do we say #tellthetruths at BrandTrue? Because there are layers upon layers of truth and staying at the surface is no way to build connections – for brands or even for people!
Why “tell the truths?”
We encourage our clients to dig down deep and find the meaningful truths that will allow their customers to fall in love with them — even when that feels risky.
This video originally appeared in LinkedIn
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Transcript:
So, you might’ve noticed that I talk about tell the truths a lot and I’m super precise about language so why am I saying tell the truths instead of tell the truth? Because what that’s really about is that there are layers of truth and you know, people that are absolutely not lying will often talk about their brand or even themselves at a surface layer, like what it is, what do you sell, what do you do for a living. And that’s great, that’s necessary. You have to call things what they are and talk about the first level of truth, but really interesting things happen in branding, in business, in personal life, all of them, when you get to the deeper levels of truth. That’s scary, that’s something that we sometimes shy away from but when you have the courage to dig down deep and talk about real meaningful deeper truths, layers, lots of truths, that’s when some serious connection happens. So that’s why at BrandTrue we’re #tellthetruths.
