What’s a naming system and why might your brand need one? In this #tellthetruths video, I explain what a naming system is and when they’re helpful to brands. In a nutshell, they tie a series of products or services together, so that equity can be shared.
What’s A Naming System?
The Apple i-named products are a great example. Check out the video to hear more and, by all means, please share your examples and thoughts, below. #brandtrue #namingexpert #brandnaming #captioned
This video originally appeared on LinkedIn
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