This is not a Halloween post. It’s just wearing the costume of one. It’s actually about the way certain words, like “bitch” can take on a broad range of meanings that are context-dependent, and how it can be really powerful to develop brand names that play with that conceptual power and plug into the popular culture.
What Up, Witches?
I don’t mean that brands should curse outright, but rather that they can pun on or hint at words such as “bitch” to make distinctive, cheeky, memorable names. Why aren’t more brands playing in this territory?
This video originally appeared in LinkedIn
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The Beautiful Challenge of Naming
