Check out our latest video with thoughts on how a company can differentiate themselves by sharing brand truths, and touching a little on the topic of purpose, as well.
Previously, I talked about how meaningful and differentiating it is for Patagonia to lean deeply into their environmental efforts because these are central to their purpose. In this video, I talk about how Apple is handling their environmental efforts in a very different way. They’re not talking about them!
Is this a good or a bad idea? Check out the video to see my take on the topic.
