Why do we want to oversimplify and deny that we’re a “Yes, And” culture? In this #tellthetruths video Rebeca talks about how it doesn’t work when we define what currently matters in the culture in absolute terms.
We’ve Become A “Yes, And” Culture
Not only are there always differences in what people care about but even an individual might embody conflicting ideas in different categories or even on different days.
This video originally appeared in LinkedIn
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TRANSCRIPT:
Hey guys, it’s Rebeca and I want to talk to you about the idea of “Yes, And,” particularly as it applies to the culture. I think that when we try to look at a culture try to look at what’s mattering to folks or how things are changing over time in terms of what matters when we look at sort of trends we tend to be very absolutist. It’s this or it’s that. And in fact, culture has always been very much “Yes, And.” There’ve always been lots of very different ideas.
You know, we look at the 1960s as a time of counterculture. Yeah, COUNTER to… there were plenty of very conservative people, too. Right? We have to remember that things live at the same time that are in opposition to each other. And also that sometimes things live at the same time that are in opposition to each other within one person.
And so, for example, something that’s going on right now in the culture that I was really interested to read about from a Trend Hunter, that company and their CEO Jeremy Gutsche he was talking about this dynamic tension between the comfort of old ways and discovering new ways. And I think that that’s really interesting to think about when we try to meet consumers’ needs.
But the next level of that is to think about that that resides in one person. It’s not some people versus others or it’s not work versus play. It’s moment to moment we can be manifesting both things. We are in our richness and complexity as human beings, “Yes, And” creatures. And we need to look at that world as business people, and as branders, and as marketers, with that level of complexity too. That’s what I think. Let me know what you think. Thanks. Bye!
