In this video I discuss how important it is for brands, like people, to tell their truths because truth is power. I was inspired by an episode of Mark Metry’s Humans 2.0 Podcast and his excellent guest, Lauren Zander.Going beyond the idea that you shouldn’t lie, OF COURSE you shouldn’t lie. I’m talking about digging down under that to find the truths that generally go unsaid.
Truth Is Power
It’s hard enough to be deeply truthful in our personal lives, because it makes us vulnerable. But it can be really, really frightening for brands to open up and tell their truths. The rewards of doing so make the risk worth taking, though.
This video originally appeared in LinkedIn
If you enjoyed this video, you might also like:
When A Brand Dares To Be Itself
