In addition to the four questions we ask about names in our BrandTrue TRUE model, there are two more that are very powerful.
TRUEST Model
Check out this tellthetruths video to see what else we think could be helpful to assess different brand name options for the one that best fits your needs.
This video originally appeared in Linkedin.
If you enjoyed this video, check out:
Naming Tradeoffs: Choosing The Best Option
TRANSCRIPT:
Hello everyone, it’s Rebeca with BrandTrue and I want to talk about our TRUE model. And someone jokingly said something recently that really made an impression on me that we should expand the model. So currently when we’re assessing names, trying to figure out if they’re powerful and in what ways, like where their power resides, we ask ourselves if it’s TRUE, T-R-U-E. Is it a Transparent communication? Does it connect to Really Real sort of authentic emotion or brand history? Is it Unique, and is it Engaging? But the joke is, to extend that, to expand it to the TRUEST model: is a brand name something that sounds like it fits on a stadium? So to me that’s like, does it have kind of majesty? Does it have a sort of expansive name? It’s an interesting question to ask yourself when you’re…especially if you have some strong options that you’re trying to choose between. And then kind of the opposite of the expansive stadium name is T, the second T, t-shirt: is it a name that you would want to wear on a t-shirt? So is it a name that could fit for being personal?
So the model, it’s going to stay TRUE, but we’re joking around that it’s TRUEST. Does the name grow to fill a stadium? (Maybe that’s fitting for your strategy.) Is the name personal? Like, you know, if it has a call to action that people would be proud and excited to personalize it, to invest it into their own identity and wear it on a t-shirt. These could be really simple, but very powerful strategic questions. So I wanted to share them with you. Let me know what you think about all this. Thanks. Bye!
