How can you know whether it’s a good idea to rename your brand? Last week’s video dealt with the obvious cases. But today I address what to do when the situation is more nuanced.
The Formula For Renaming A Brand: Part 2
At BrandTrue we use a simple formula. You can’t really quantify some of these attributes, but thinking about them in relation to each other and assessing their relative weight can be really illuminating. Very simple in theory. It gets interesting in the application!
This video originally appeared on LinkedIn
If you enjoyed this video, check out:
When It’s Easy To Rename Your Brand: Part 1
Naming Tradeoffs: Choosing The Best Option
