The easiest way to name your brand…is seldom the smartest. Check out this tellthetruths video to learn what it is and why we don’t think it’s your best idea.
The Easiest Way To Name Your Brand
And if you’re ready to debate this issue with us, even better. Let’s hear the other side of this argument!
This video originally appeared in LinkedIn
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The Naming Problem That Isn’t A Problem
TRANSCRIPT:
Hi, it’s Rebeca Arbona with BrandTrue, and I want to talk to you today about the easiest way to name your brand, which is to name it after yourself. Unfortunately, I’m not convinced at all that it’s the smartest way to name your brand, because there are a lot of limitations.
Now, if you’re really famous in the category in which you compete. If you’re, for example, a famous chef, then maybe your line of pasta sauces being named after you is a really nice way to leverage that equity. But even then it can limit, perhaps, your growth.
It can be kind of too niche, maybe. I think it’s really interesting to see that there’ve been certain mega brand launches from mega celebrities recently that they didn’t even use their own names, even though they’re clearly the reason they’re launching is to trade on their fame. So, Rihanna has a really big makeup brand called Fenty Beauty, which is her last name.
Kim Kardashian’s Shapewear line is called Skims. A little bit of a pun on Kim, but you know, it’s not named “Suck It In by Kim Kardashian.” It’s named Skims. It’s a little more subtle. And the third one, yes, Lady Gaga has a makeup brand as well and it’s called Haus Brands like, or Haus Labs, H-A-U-S, the German spelling. So even though their equity that that brand stands on, is their fame, even so, they’re not using their names. And I think that there’s a lesson there. I’m not sure that it’s your smartest move. It is your easiest, but that’s okay. Try to dig deeper and see if you can do something that connects a little bit more with what differentiates you in the market. That’s what I think. I always like to hear what you think. Thanks. Bye!
