Should your brand name tell your whole story? This becomes one of the beautiful challenges of naming. In some of my previous tellthetruths videos about naming I’ve talked about the importance of having transparent names that really tell people what they get from your product or service – either rationally or in terms of emotional benefits. In this video I go in a different direction!
The Beautiful Challenge of Naming
While all of the above is true, sometimes your best name is not as transparent because you want to leave the brand room to grow into new areas, over time. And there are also cases where your strongest name option gains a lot of power from being a little bit mysterious. I share an interesting example of an everyday brand that reflects both of these approaches.
This video originally appeared on LinkedIn
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