Are coined words a good choice when naming a brand? Like most things in life, it really depends. Check out this #tellthetruths video to see why!
That’s Not A Real Word
This video originally appeared in LinkedIn
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Transcript:
Hey guys. So sometimes in naming brands and products we have to make words up. We have to make words up more and more over time because all these names are taken, and all these domains are taken. So we call that in the naming game, a coined word. Is it a good idea or not? Some people say don’t use coined words for names because it takes a while and costs a lot of money to fill that made-up word with meaning.
So there’s a lot of famous names like this from history Kodak and Xerox, and… I’m forgetting one, don’t worry about it. And there’s more modern ones too, like Napster or Hulu. These are coined words, but they’re also empty vessels. We can coin a word, make something up that didn’t exist before, that’s NOT an empty vessel that has meaning in it like Netflix. Oh it’s movies online, you get it instantly.
It’s coined, but it’s got so much in the vessel that it works really hard for you and it’s actually a transparent communication which is something that I really love. Anytime a name can have a transparent communication of what’s being sold, I just think you’re doing yourself a favor and if you don’t have meaning in the vessel you’re not doing yourself a favor. So do you have any examples? What do you think? Let me know. Thanks. Bye
