I often write here about how beneficial it is for brands to take authentic, strong stances. And I’ve got an incredible new case in point to share with you guys!
Taylor Swift and The Power of Brand Authenticity
For some reason, I keep seeing a particular clip from Taylor Swift’s 2020 Netflix documentary, “Miss Americana” all over social media.
Everyone is commenting on and sharing the scene in which the older men in her management team are advising her against taking a political stance decrying divisive, conservative politicians. They tell her she’ll lose half her audience. She feels the need to do it anyway, to be true to herself and she insists on claiming her authentic voice.
Now it’s a few years later and we all know that her current tour broke the internet. Taylor Swift, rather than losing half her audience, is more popular than ever.
This is my point, over and over, about brands taking strong, principled stances that are authentic to their values. While it may lose some customers who disagree with them, they’re also giving those who agree with them reasons to love them more deeply and more loyally.
