It’s clear that Starbucks really caught lightning in a bottle with the seasonal drink favorite Pumpkin Spice Latte. We believe that there’s some special magic in that name that has contributed to its success.
Starbucks Does It Again?
They have other fall drinks they bring out. This year they’ve introduced the Apple Crisp Macchiato. Check out this #tellthetruths video to hear a breakdown of why the PSL name works so well and what we think about this new one.
This video originally appeared in LinkedIn
If you enjoyed this video, check out:
Naming Tradeoffs: Choosing The Best Option
TRANSCRIPT:
Hey, guys, it’s Rebeca with BrandTrue and we’re going to talk about the fall seasonal beverages. Nothing like a warm drink at this time of year. Everyone knows that it’s a sign of fall when Starbucks comes out with their Pumpkin Spice Latte. They have other seasonal beverages they come out with every fall and this year, they’ve got one that’s what I want to talk about. It’s called an Apple Crisp Macchiato. And while I think it’s a good idea for them to come out with these seasonal beverages, I think that name is awful.
I’ve heard some people say that it sounds good to them, but I wouldn’t want to ever try it. So I wanted to discuss that with you. So I think that Pumpkin Spice Latte, as the shining example, works so well because pumpkin is a flavor that we all know a little, but it’s not a daily flavor, it’s got a specialness. And then pumpkin spice, that sounds like something that might translate to a beverage. Apple I think is so daily and ubiquitous that it doesn’t have the specialness, even though we like apples, right? And apple crisp, that’s a baked good, that doesn’t liquefy. That’s like a crunchy drink.
I don’t want to try it. So my question to you is, do you want to try it? Do you hear that name and say “can’t wait to taste” or are you like me? I’m really curious what your reaction is. And also, can you do better? An apple sort of beverage… what would you name it? I would love to hear your ideas. Thanks. Bye!
