All Hail Soap & Glory, one sexy mother pucker of a brand name!
Soap & Glory
Check out this #tellthetruths video for why we like it so much and some ridiculous and wonderful product names within the line.
This video originally appeared in LinkedIn.
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TRANSCRIPT:
Hi guys, it’s Rebeca with BrandTrue and today I want to talk about a brand that I’ve been dying to talk to you guys about for a long time. It’s called Soap & Glory, it’s a personal care brand, women’s, I think exclusively, and it’s just so interesting to me. Namely because the name is a pun, but so is the whole brand. Almost every product in this broad brand has a really cute, pun-based name. I love a pun! Not only because I think they’re charming and funny, which is certainly what’s at play here, but also because I think they make things more memorable, which is super important in a name. If you can’t remember it, it doesn’t work. And so the fact that this brand has brought all of those together and made, really made the cute, playful names part of their brand character, part of the tone of the brand, and really part of what holds them up and makes them stand out as a namer, it just gives me goosebumps. It’s wonderful!
So I’m going to share just a few examples, but I mean, there’s one after another, it was hard to pick some. They’ve got product names, things like Clean on Me and Call Of Fruity and a moisturizing brand called Thirst Aid. It’s not a drink, it’s like skin moisture, skin thirst. My very favorite, I had to share with you. There’s a plumping lip gloss that’s called Sexy Mother Pucker. I mean, you won’t forget that too soon. So I love this strategy, I love this brand, I love everything about them, and I wanted to share them with you. I would love to hear what you think of this brand. Let me know. Bye!
