Why is knowing where your wine, or even beer or scotch, comes from so important? People claim it has to do with the taste. But we think there’s something more to it — around how we’re amassing knowledge to build our own identities.
Sense of Place
This video originally appeared in LinkedIn
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Transcript:
Hey, guys. It’s Rebeca with BrandTrue. And I want to talk about something called provenance, or where things are from. So Parmesan cheese has to be from Parmigiano, right? Champagne has to be from Champagne, and in certain kinds of products, specifically alcohol, the sense of place is really, really important, where it’s from. And I’ve mentioned that a lot. I talk a lot about beer brands, and it got me to thinking as to why that is. And I think that it’s because when we first start drinking alcohol, we just care about inebriation, right? And so you’ll be drinking whatever vodka the bar is pouring because you’ve got more desire to get drunk than you do money in your wallet, right?
As you get a little bit more sophisticated, then choosing alcohol has to do with making a statement about who you are. You tend to want to know a little bit more about the brand, and that goes up and up and up so that, typically, a person in their 50s or 60s is not necessarily drinking what they drank in their 20s, and they know more about what they drink. And as part of that, that kind of a, “these are my brands,” “this is what I drink,” where it’s from is really, really important to that knowledge that we’re collecting and that understanding what it is that makes it good. So, I was trying to think of another category besides spirits in general where where it’s from is such an important part of knowing it and consuming it. I’d love to hear your examples. Let me know what you think about this. Bye.
