Do you agree that eliminating all danger can eliminate the upside, too? We find this to be especially true with naming brands. Sometimes the very best names are the hardest to sell to management, because they go big; they’re edgy, quirky or daring in some way.
Risk & Reward
That’s really scary! We get it. But you can’t hit a home run if you don’t swing for the fences!
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TRANSCRIPT:
– Hey guys, it’s Rebeca with BrandTrue, and I just want to share a quick thought. Those of us in the business of naming things are often at the bar at the end of a long day . But we often commiserate about the fact that when we come up with a great name, the best names are often the hardest ones to sell in. Management is typically more resistant because usually what makes the name great is being really different, taking a risk, being on the edge, and that’s scary. And so I feel like I spend a lot of time coaching clients that without risk, there is less opportunity. And it’s something I’d love for you guys to keep in mind that we have to be responsible. But eliminating all danger, usually eliminates upside too. So keep that in mind. Let me know what you think. Bye!
