What’s the most iconic brand logo you can think of? Someone asked this question recently and here’s Rebeca’s response. We think this logo and name combination is right on Target!!
Right On Target
This video originally appeared in LinkedIn
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Transcript:
Hey, guys. So the name of this video is Right on Target. It’s about Target the company and their name and their logo and how they’re the same thing. So a friend of mine had a poll on LinkedIn recently about iconic brand icons. And for me, Target is the big winner because of just that, because of having the same visual representation and word. And you just don’t see that very often. We associate McDonald’s with the golden arches, but we don’t look at the shape and have it have the exact same name. So I think it’s incredibly memorable, incredibly reinforcing. It just blows me away how well that works. And when I try to think of other examples, Delta the airline, and the other businesses named Delta, they all have triangles in their logos, but okay that’s a Delta, but you don’t think Delta when you see that shape, or Square the payment processing company, it’s a square. Okay. But you see squares everywhere. When you see a Target, it’s more unusual, so it stands out visually. And it’s also, it’s got a little bit more energy. A little bit of excitement when you see one. It’s an active symbol and so to align your brand’s logo and name with that is incredibly powerful. If you feel otherwise, let me know. I’d love to debate it. But it’s going to be hard to change my mind. Let me know. Bye.
