Even the best of names have their issues. There are always pros and cons and the cons can make it difficult for people to fall in love with a great name. In our practice we always share what we love about a name AND the issues.
No Name Is Perfect
The naming task is not to create a flawless name, but to be very aware of the good and the bad and weight them out. Check out this #tellthetruths video for more, including some examples.
This video originally appeared in LinkedIn
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How To Make Your Brand Names More Memorable
TRANSCRIPT:
Hey guys, I just want to make a quick commentary on something that I find myself saying all the time with clients and with the team, which is, “There’s no such thing as the perfect name.” Names always, even wonderful ones, have their issues. And my favorite example of this that I also say a lot is Nike. Can you imagine when that name was being sold in? Somebody said, “What the bleep is a nike,” right? But the name had a lot of strength to it, obviously, and you know, 30 years on, look at the story there.
Even with my own company name, BrandTrue, I love it, I chose it very, you know, as a namer, very consciously, but I could tell you some things that are not so great about it. I know that. But you weigh things and you figure out where things come out in the balance.
I was thinking about this a lot, because I wrote about a name, Pea, P-E-A, which is a British children’s room decor, and a bunch of people came back at me with, “Pee? P-E-E?” And they’re not wrong. It’s an issue. So I’m glad I didn’t name that one. I like to think I wouldn’t have named that one. Anyway, let me know what you think. Thanks. Bye!
