This video is about the idea of specializing in your business, or what’s sometimes called niching down. The idea of niching down is that when you narrow the footprint of what your business offers, it makes it easier for people to remember and recommend you.
Niching Down
I think it’s especially powerful for service businesses, but we also see it in every kind of specialty boutique or even something as basic as cupcake stores. The problem is that it’s counter-intuitive to think that offering fewer services can bring you more business. Not to mention that it can be really, really hard to do it, emotionally! I can admit that it’s something that I struggle with myself in my own business! In this video I contrast two non-profits, The Susan G. Komen Foundation, and The United Way, to illustrate how the narrower specialization of Susan G. Komen allows people to become much more emotionally invested in their relationship with them. Please take a second to check it out. And, as always, let me know what you think in the comments, below.
This video originally appeared on LinkedIn
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