PEOPLE WANT MAGIC!!
‘Tis the season to think about spooky things, like witchcraft. But it’s also really interesting, no matter what the season, to think about why witchcraft is so popular these days.
Life’s A Witch
Check out this #tellthetruths video to hear about what people are looking for. Then, consider whether your brand can deliver a little bit of that kind of magic.
This video originally appeared in LinkedIn
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TRANSCRIPT:
– Hey guys, life’s a witch! It’s Rebeca with BrandTrue. And I did a Halloween video last year, so I guess I’m doing a Halloween video this year. Witchcraft is really in right now. It’s exploding across all social media, especially on Instagram and TikTok, in what’s called WitchTok. And so I did a little bit of digging.
Because you’re a brand strategist, you’re kind of an anthropologist of modern culture. And it seems that witchcraft always surges up during times of social upheaval and anxiety.
And we’ve got that right now. And so people are turning toward these things and really besides the Halloween linkage, I wanted to mention it to you guys, because I think it’s really interesting as branders for us to think about what are ways that we can give people power, control, autonomy, and maybe a little bit of magic because they’re looking for it. So think about what you can do. Happy Halloween! Bye.
