This video is PG-13! It was a very popular topic for us before, and there are more naughty, crass, provocative names out there that we want to share.
Let’s Talk About Naughty Brand Names Again!
You have to be in the right category to use this approach, and you also have to be willing to lose some customers, even while you make a name that’s more attention-grabbing and memorable for others.
Check out this #tellthetruths video to hear the examples and then PLEASE share your own naughty brand names!
This video originally appeared in LinkedIn
If you liked this video, check out;
Slutty Vegan: Our Take On Naughty Names
Pissing People Off Is NOT Good Branding!
TRANSCRIPT:
Hey guys, it’s Rebeca with BrandTrue. And you know I love to talk with you about brand names, but there’s a subset of that… I really love to talk to you about NAUGHTY brand names. So I did a video some time ago about naughty brand names. There was a lot of great discussion. We all loved it. And I was thinking about that again because I recently saw that there was a breakfast cereal, I forget what their original name was but they rebranded… high fiber that’s an important part of the story, high fiber cereal. They rebranded as “Holy Crap” for their brand name and their sales increased by 10 times. It makes sense to me. Naughty is fun, it’s memorable, it’s exciting.
Now, you’ve got to be in the right category, if you’re an insurance company, if you’re a bank, if you’re a daycare, I don’t think this is the way to go. But for lots of things, there are so many breakfast cereals out there. Are there going to be some people that are offended by breakfast cereal called Holy Crap? Yes, of course! But their sales increased by 10 times because there were a lot of people, enough for them, that were amused. So I just think it’s really interesting.
You see this in a lot of different categories. The only one on this list that makes me blush is there’s a chain of convenience stores called Kum and Go Shops. I find that one embarrassing, but I’m positive that it’s part of their success is that naughty name. And I’m also convinced that they sell way more t-shirts than 7-Eleven.
Okay, what else? In the makeup industry, there’s a lot of naughty names and two of my favorites are Better Than Sex mascara. I mean, it’s memorable, it’s adorable. And one of the best selling blushes out there is the NARS brand has a shade called Orgasm. Come on, people love it! People remember it. Little flush… What else? What am I forgetting, Cha?
– We have Fat Bastard Wine.
– There you go! That’s a great one.
– Skinny Bitch.
– Skinny Bitch, that’s a whole brand of… they’ve got popcorn, they’ve got wine, they’ve got a bunch of things. Reduced calorie. Reduced calorie sounds like giving something up, going without, privation. Skinny Bitch is just like, turns that on its head and makes it fun.
– And one of our personal favorites, Big Ass Fans.
– Oh my gosh, we love that brand so much! They ARE Big Ass Fans. And that’s another one that when people were calling them that informally, when they formally changed the name the brand’s success took off. So there you go. Please, I always like to discuss things with you but in this case, more than discussion, I want examples! Can you share your naughty brand names? Bring them. Thanks! Bye!
