Your brand’s heritage can be a powerful differentiator. Jack Daniel’s Brand Heritage looks at a persuasive brand truths that can be leveraged to differentiate a brand from the competition.
Jack Daniel’s Brand Heritage
In this video, I talk about a powerful differentiator, brand heritage. Brand heritage is like old money. If you don’t have it… you just don’t have it. You can’t talk to consumers about heritage unless your brand has a storied history that you can lean into, and most importantly, that aligns with your brand’s purpose. If you’re lucky enough to have some history behind your brand, by all means, consider taking advantage of this authentic source of differentiation.
This video originally appeared on LinkedIn
Leveraging A Source of Credibility
