How Brands And People Can Be More Charismatic

Here’s a tip for more charismatic communications — either personally or in the voice of your brand! Using storytelling and colorful language makes you more engaging and draws people to you. Perhaps the larger point is that everything I’ve ever seen that’s true of personal communications has also been true about brand communications, and I believe this one is no different.

Better Brand Storytelling

Author and poet Toba Beta says, “charisma is the fragrance of the soul.” How great is THAT metaphor? Can your brand use a pinch of this in your communications recipe?