How much do I hate acronym brand names? Well, as you’ll see in this #tellthetruths video, it’s a significant amount. I get fairly hot and bothered about acronyms.
Haters Gonna H.A.T.E.
They’re outdated and don’t help communicate much. If the acronym is a word anyway, then why make it into an acronym? No one cares to unpack what the letters stand for!
THis
This video originally appeared in LinkedIn
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The Beautiful Challenge of Naming
