Have you ever wondered why hipster bars and restaurants seem to always be named with two somewhat random nouns? In this video we explain it, while sharing an important tip on selecting great brand names.
Great Brand Names Are Visual
One way to help you decide between naming options is to ask yourself which ones have the most visual content, because great brand names are very often things you can see in your head. When a brand name is something you can visualize, you’re much more likely to remember it.
Even better, visual content within a name can help cement the meaning of the concept you’re offering. We share several examples in the video, like Dollar Shave Club and DropBox.
What Dollar Shave Club sells was a little bit complicated of a proposition, at first. But with a name that concentrates a lot of meaning into a small package, the concept was much less abstract to grasp.
Similarly, what DropBox sells is even more abstract. “You’re telling me my data will be perfectly safe and secure, being stored IN THE AIR???” With a name like DropBox, they were able to dramatically increase the trust level by creating a reassuring visual that people can see in their heads. It closes. It sounds secure.
Originally, this video appeared on LinkedIn
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