What does Branding have to do with Anthropology? Everything, we think! Check out this #tellthetruths video about how the outputs of a lot of our Branding efforts will be the fodder that future Anthropologists study to understand us (not to mention our tweets and TikTok videos!).
Future Artifacts
This video originally appeared on LinkedIn
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TRANSCRIPT:
– Hey guys, it’s Rebeca with BrandTrue, and I want to talk about the role of brands in culture. It’s not an easy topic. So we’ve been doing a lot of work in Far Future Trends work like 5 years, 10 years, even 15 years out, and when we’re doing that, we’re kind of working like anthropologists, and as I’ve been thinking forward it’s also got me looking backwards, and I’m thinking about how anthropologists, what do they do to study a culture?
They go through the garbage. What they find is what’s left behind, right? The garbage, our garbage is branding work. Our garbage is, you know, these manufactured items, and all this packaging. That’s what our descendants’ descendants’ descendants are going to be pouring over to try to figure out who we were and what mattered to us, right?
And so, as we work as branders in the moment, I think that’s why I get so caught up with brands really being plugged into their values and standing for something. We are reacting to the culture we’re in, but we have to be realistic that we’re shaping the culture too. We should make sure that our brands are responsible, they’re ethical and that they’re brand true. And it is a weighty responsibility. I don’t know. What do you think? I would love for this to turn into a discussion and hear what you have to say about it. Let me know. Bye!
