We’re On Fire!! We’ve been holding this video back for a long time but we can finally scream from the rooftops about a product we gave a very fun name, the FirePoint Creator Tool!
After delays due to the pandemic and supply chain woes, this product hit the market last week and we’re very proud of this new baby!!
Firepoint
Bernzomatic, the market leader in torches, wanted to create a lighter, easier to handle torch to address the needs of makers, creators and artists. We helped them craft a name that connects to this new, creative target audience and communicates how it can help them fire up their artistic passions. This awesome client lights us up!
This video originally appeared in LinkedIn
If you enjoyed this video, check out:
A Name Can’t Be ALL The Things
TRANSCIPT:
– You guys, I am so excited to tell you about a new brand that we named. It’s a big deal because we typically can’t talk about these brand names for a while after we’ve done them, and also, not everyone wants to admit that they hire naming and that they didn’t just have the brilliance to come up with something on their own, so.
This is a torch, a handheld torch, that’s used by artists and makers to create their art, to make their creations, and it comes from a very well-known brand, Bernzomatic. They’re market leaders in torches. They wanted a different positioning and a different name for this new audience that they were targeting. And BrandTrue helped them come up with calling it the Firepoint.
What’s more? It’s not just called Firepoint Torchy Torch, whatever. It’s called Firepoint Creator Tool. Because you may have heard us talk about this before. We are firm believers in having a really meaningful generic descriptor, if you can. It adds a lot of power to your name.
So please congratulate us. We’re over the moon. Our baby is finally out in the open where we can talk about it. Firepoint Creator Tool. And if you’re a maker, take it up a notch and create with fire. It’s a fabulous product. Thanks. Bye!
