What’s an experiential name and do you need one?
Inspired by a question posed to me by the very talented designer Lauren Hayes, I get into my thoughts on experiential names in this #tellthetruths video.
Experiential Names
In just the same way that a name with any kind of visual associations is more memorable, a name that links back to an experience can pack a lot of power. But there’s one big watch-out with this kind of name that I mention in the video.
This video originally appeared in LinkedIn
If you enjoyed this video, you may also like:
Naming Using Emotional Benefits
The Beautiful Challenge of Naming
Naming Tradeoffs: Choosing The Best Option
