Please, for the love of all that is good, don’t do all the things in your business! In this video, I talk about a different way to think about niching down. Rather than seeing it as giving up any parts of your business, let’s reframe it as focusing in on those things that form the credible core of your brand.
Don’t Do All The Things: Part 1
This allows your brand to be more easily understood, more authentic, and can even be the best platform for a brand to grow into new areas of business over time. Start with focus!
This video originally appeared in LinkedIn
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