What do you guys think about the name Two Blind Brothers? Does it suck? Check out our latest #tellthetruths video to see Rebeca’s take on it.
Does This Name Suck? TWO BLIND BROTHERS
This video originally appeared in LinkedIn
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Transcript:
Hey guys, it’s Rebeca with BrandTrue, and I want to talk about the brand name, Two Blind Brothers. Does this name suck? I have to tell you that the first time I heard it, I thought it did. I thought, what a horrible brand name. But here’s the first clue that they’re doing something pretty smart. I immediately needed to understand more, why is it called that? They drew me in. And then, once you look into it, it’s pretty well done. So, it’s founded by two blind brothers, they have a congenital eye condition, and they founded this brand to raise money. 100% of their profits go to researching their condition, to funding it. And they pay it off in every possible way. So the shtick of their brand is knits, it’s shirts, and they’re really, really soft, it’s all about tactile, which makes sense. They’ve got little tags in the bottom that are in braille, they even do promotions on their website where you have to just let them pick for something, you can’t see, you shop blind. I think it’s really well done.
