This is the most unhinged tellthetruths video we’ve ever created, with equal parts cringe, embarrassment and naughtiness.
Cheeky, Cheeky Men’s Brands
Men’s grooming brands lend themselves to creativity and impropriety, we found.
Please check it out. Or don’t. It might not be safe to watch.
This video originally appeared in LinkedIn.
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TRANSCRIPT:
Hey guys, it’s Rebeca from BrandTrue, and today I want to talk about men’s grooming… believe it or not! Sometimes I will focus on a particular category where I think that there’s an unusually creative, fun raft of names. I’ve done hot sauces. I think all kinds of alternative meats, vegan meats, that sort of thing, they have really interesting names, And it recently struck me that men’s grooming products… oh my God, so much creativity! And especially, there’s this whole raft of names that’s kind of around this like fantasy of unapologetic masculinity. And I say fantasy, I’m not denigrating men. A lot of brands have an element of fantasy, of acting out something that we want to see more of. So it makes sense that this sort of just, you know, “we’re guys” kind of funniness is very popular for names.
So I’m going to share a bunch of examples that I love. This is in increasing order of love, meaning I love this one, but I like everything that comes after it more. There’s a shaving brand called Uppercut Deluxe, and it’s got this kind of retro boxing sort of graphics that makes sense with it. Really, really cute. Moving quickly into a little bit more risqué, there’s a brand called Ballsy, which is about sort of cleaning products from below the belt. I will say no more. No, I can’t stop myself. They’ve got a product called Ball Wash. Ball Wash. I can’t even say it correctly. Oh my God! Okay Anyway… similarly, there’s a brand called Manscaped, which is, I love a pun. It’s such a good name, especially when I tell you that it’s also for Southern areas, but it’s more like implements. Like, their bestseller is called a Lawnmower. I can’t believe I’m saying these things. Okay, and then I really love this brand. It’s just haircare, beard care called Hairy Bastard. It’s just a hairy bastard of a name. I just love it! Finally, not as risqué as the last few, but my favorite of all of these is a brand… Maybe it’s just me. It just tickles my funny bone. But it’s a brand called Dr. Squatch. You know, like Sasquatch? And they’ve got a Sasquatchy-looking guy on their packaging. I just love it. Dr. Squatch. My husband doesn’t have a beard and can’t be brought to become interested in it, but Dr. Squatch, I just love it!
Alright, you tell me. Are you wondering if I’m on something? I’m not. Just the fumes of pine and musk, I guess, from all these products. I don’t know, let me know what you think. Bye!
