What do you think? Does the brand name “Ulta” suck? Check out our latest #tellthetruths video where Rebeca tells us what’s #brandtrue about this name and whether or not it sucks.
Does This Name Suck: Yep!
The thing about bad brand names is that sometimes great brands have them. How can they succeed anyway? Check out this short #tellthetruths video about Chobani’s name (spoiler alert: it sucks!) and you’ll see why Rebeca thinks the brand managed to succeed, despite it.
Fun & Memorable Brand Names
How do you craft fun and memorable brand names? In this #tellthetruths video I outline two very common and powerful ways to make names that are charming and easier to remember: alliteration and rhyming.
Empathy Starts with Curiosity
As I often share here, I’m truly struggling right now with finding the right balance between acknowledging this extraordinary disruption we’re living through and moving forward to just start talking about something else. ANYTHING else, for the love of Pete!!
Empowered Publicity
I’m honored, delighted, and more than a little embarrassed (I talk too much!) to be featured on the wonderful and amazing Amanda Berlin’s podcast, Empowered Publicity!!
Brand Marketing Through the Coronavirus Crisis
What are the implications for Brand Marketing of this frightening time we’re living through? I’m sharing an interesting article on this, below. For me, the concept that stands out the most in this piece is the importance of authenticity.
Bringing Our Full Selves to (Remote) Work
On top of all the other changes we’re seeing in how companies try to continue doing business during this insane time, I’m particularly awe-struck by a seismic shift in work culture at the emotional level.
Your Name Is Your Handle
Think about your brand’s name as the handle that people grab onto it by! In this #tellthetruths video I talk about how a brand’s name becomes the “handle” people use to hold onto it, mentally grouping all of the data points and impressions that they associate with the brand.
Should you let yourself fall in love with a brand name?
Should you let yourself fall in love with a brand name? In this #tellthetruths video, I talk about how selecting brand names can be a little bit like house-hunting. Picking a house is a huge decision, and you’re advised not to fall in love.
