We really are all just terrible people. Check out this #tellthetruths video to find out what happened to our engagement numbers when we started posting bad, negative, critical content. We’re not proud, but at least we’re all together!
Good Lessons From Bad Bosses
For something completely different, Rebeca shares three really good insights she gleaned from bosses that were… well, not always her favorites.
These are basic concepts, but it’s always a good idea to revisit foundational truths and think about how they apply not only to business, but also to all of life.
Do you have any good lessons learned from bad bosses? Let us know what your favorites are.
Does This Name Suck: Fitopia
It’s hard to get Rebeca’s attention when it comes to fitness, but this name really made her sit up and pay attention.
Check out this #tellthetruths video explaining why she thinks this name is a great fit for this brand’s concept. Then let us know what you think.
#brandtrue #naming #brandnaming #captioned
Ouch! That Hurts!
We love to talk about the unsolicited emails that are the bane of the business world these days. In today’s #tellthetruths video Rebeca shares a great name she learned for those annoying “let’s set up a meeting” notes that come at us daily. Check it out, then let us know what YOU think.
All About Hate Mail
We’re launching a new feature about the mail we love to hate. You know the ones because we’ve talked about them before. It’s the email equivalent of a door-to-door salesman, and just as annoying!
Why Is Your Brand Is Falling Flat?
Well, it could be a lot of things. But one biggie that we often see is that a brand’s emotional benefits are not clear and direct. There are too many mental steps between what’s being promised and how it makes people feel.
Does This Name Suck? We’re not sure!
BrandTrue Weighs In On HYDRATION VACCINE: Does This Name Suck? You know, we’re not really sure. That’s why we need your help!
Does This Name Suck? Nope!
Does This Name Suck? Chubbies sounds like it might suck, but actually, upon analysis, it’s quite charming and disarming.
Different Types of Names
Want some ways to ensure that a brand name is working hard for you? Think about what it’s connecting to. A lot of brand namers get stuck in talking about word type. Is it a coined word or a compound word? Is it a concrete creation or is it abstract?
