It’s hard to get Rebeca’s attention when it comes to fitness, but this name really made her sit up and pay attention.
Check out this #tellthetruths video explaining why she thinks this name is a great fit for this brand’s concept. Then let us know what you think.
#brandtrue #naming #brandnaming #captioned
We love to talk about the unsolicited emails that are the bane of the business world these days. In today’s #tellthetruths video Rebeca shares a great name she learned for those annoying “let’s set up a meeting” notes that come at us daily. Check it out, then let us know what YOU think.
We’re launching a new feature about the mail we love to hate. You know the ones because we’ve talked about them before. It’s the email equivalent of a door-to-door salesman, and just as annoying!
Well, it could be a lot of things. But one biggie that we often see is that a brand’s emotional benefits are not clear and direct. There are too many mental steps between what’s being promised and how it makes people feel.
BrandTrue Weighs In On HYDRATION VACCINE: Does This Name Suck? You know, we’re not really sure. That’s why we need your help!
Does This Name Suck? Chubbies sounds like it might suck, but actually, upon analysis, it’s quite charming and disarming.
Want some ways to ensure that a brand name is working hard for you? Think about what it’s connecting to. A lot of brand namers get stuck in talking about word type. Is it a coined word or a compound word? Is it a concrete creation or is it abstract?
How to decide whether to get an MBA? Just as with any complex decision, such as whether to rename a brand, you have to look at the costs and benefits but also the sacrifices and trade-offs that are hidden costs. Is the gap between where your career (or your brand name) is versus where you want it to be greater than the total cost and sacrifice of making the change?
What’s the most iconic brand logo you can think of? Someone asked this question recently and here’s Rebeca’s response. We think this logo and name combination is right on Target!!
