ThirdLove supports the girls! CEO Heidi Zak is making brilliant moves that solidify her brand’s positioning and create a consumer love feedback loop that impresses the crap out of me!
Leveraging A Source of Credibility
Capitalizing on their source of credibility can be very differentiating for a brand. This is The Honest Company’s secret weapon!
Stand Up To Stand Out: Hobby Lobby’s Polarizing Differentiation
Today we’re sharing another short video from Rebeca about how Hobby Lobby’s polarizing stance has been paradoxically good for their brand differentiation.
A Tale of Two Brand Launches
Last week I learned about two different brand launches from arch-rival companies Unilever and Procter & Gamble. The contrast between them is dramatic and I predict that only one will take off.
When A Brand Dares To Be Itself
Brands that dare to be themselves can be richly rewarded with more dedicated consumers. It takes courage to potentially alienate some, but when a brand dares to really live the ideals that define its purpose, it’s never a bad idea!
What Apple Isn’t Telling You
Another video with thoughts on how a brand can differentiate itself. This one touches on how Apple is doing something that’s great for some other brands to tout, but wouldn’t work for them.
