SO MANY QUESTIONS!
Why has Be The Match, a non-profit driving bone marrow donation registration, renamed themselves to something that’s much less emotionally powerful?
We’d like to know!
Check out this #tellthetruths video and then please weigh in.
How Non-Profits Benefit From Powerful Name Changes
You guys enjoyed talking about non-profit name changes previously, and there’s a lot of great work being done here, so we’re revisiting the topic.
Check out our latest #tellthetruths video to catch more intriguing examples of the ways in which non-profits are changing their names to be more emotional and convey a sense of urgency.
Then, be sure to let us know what YOU think, or share any other examples you might have.
Where Are All The Boy Scouts?
The Boy Scouts have changed the name of their organization, so you KNOW we have thoughts! Check out this #tellthetruths video to hear what we think of their new name.
Renaming Non-Profits
Sometimes we lose sight of the fact that non-profits are branded entities just as much as any food or beauty product we can buy from a store shelf. As such, they sometimes need a new name.
In this #tellthetruths video Rebeca shares a case study about a recent project BrandTrue conducted and also illustrates the recent trend of non-profits changing for more emotional names with an embedded call-to-action. Check it out!
The Brand Name Formula
There’s a brand name formula? An easy answer? No, of course not. But there ARE three questions that you can ask yourself to help figure out if a name is doing what you need it to do. It’s a start!
Life, Death & Fitting In
Why am I wearing a mask in this week’s video? Because we have to acknowledge that the marketing messages we put out there play a role in shaping the culture.
Don’t Do All The Things: Part 1
Please, for the love of all that is good, don’t do all the things in your business! In this video, I talk about a different way to think about niching down. Rather than seeing it as giving up any parts of your business, let’s reframe it as focusing in on those things that form the credible core of your brand.
Design Drives Desire
In honor of the way that James Dyson has stepped up to design and build ventilators during the pandemic, I’d like to share a #tellthetruths video that features Dyson, the brand, as a prime example of how design drives desire.
Brand Marketing Through the Coronavirus Crisis
What are the implications for Brand Marketing of this frightening time we’re living through? I’m sharing an interesting article on this, below. For me, the concept that stands out the most in this piece is the importance of authenticity.
