Purosangue: Is This Brand Name Racist? Check out this #tellthetruths video about the name Ferrari has given their new SUV model. We get where they’re coming from, but the concept of “pure blood” when applied to a human just gives us the heebie jeebies.
Does This Name Suck? Not At All!
We’re very fond of Hello, a brand of oral care products, and the reason is as simple as it having the friendliest name ever!
Does This Name Suck? Oh Ya!
Does This Name Suck? RUSTY BUCKET – Rebeca really leaned into ripping apart the name of this fast casual dining chain. These are not words that go well with food! Check it out to see a vicious takedown!
You Probably Shouldn’t Name Your Brand After Yourself
The bottom line is that you should use your own name as a brand name only if it confers some strategic advantage to the brand.
No Name Is Perfect
Even the best of names have their issues. There are always pros and cons and the cons can make it difficult for people to fall in love with a great name. In our practice we always share what we love about a name AND the issues.
The Story Behind Angel’s Envy
We love nothing better than a name that tees up a great brand backstory. We admire this poetic brand name because it reinforces the brand’s story about their point of difference in a really charming way.
Brand Names Need To Be An Easy “Get”
In this #tellthetruths video, Rebeca talks about what it means for a name or an idea to be “salient.” We love a clever name, a punny name, a smart name. But we can’t abide a confusing or difficult name.
Doggy Parton: Yet Another Reason We Love Dolly
People, we need to talk about the Doggy Parton brand!! We’re not sure we can think of another celebrity who could pull off what is essentially drag for dogs in their own name and get away with it. Dolly Parton is an icon for so many reasons, and now we can add this one to the list.
Names Don’t Stand Alone
As important as it is to create a great brand name, we want you to remember that a name never stands alone. You always have many other elements of the marketing mix to help describe your brand or add emotion.
