Sometimes we think a name sucks, and then sometimes the word “suck” isn’t strong enough for how we’re feeling. This name really bugs the crap out of Rebeca.
Does This Name Suck? Not one bit!
How Can You Make A REALLY Showstopping brand name? By using an oxymoron in it! It’s not every day you get that chance, but we just love how this salsa brand that uses imperfect produce does just that.
Names That Get Butchered
Do people know how to pronounce your name? Some people are not so lucky. And some brands have it really bad.
Does This Name Suck? NO WAY!!!
Does the name Liquid Death suck? Spoiler alert: Rebeca loves this name!
Does This Name Suck? Nope!
We love the way this name sets up what the product is and we also share some interesting insights on how a very specific name, which can be super helpful in the beginning, becomes a liability when a company succeeds wildly.
Saying “Pureblood” Is Not Always a Great Look
Purosangue: Is This Brand Name Racist? Check out this #tellthetruths video about the name Ferrari has given their new SUV model. We get where they’re coming from, but the concept of “pure blood” when applied to a human just gives us the heebie jeebies.
Does This Name Suck? Not At All!
We’re very fond of Hello, a brand of oral care products, and the reason is as simple as it having the friendliest name ever!
Does This Name Suck? Oh Ya!
Does This Name Suck? RUSTY BUCKET – Rebeca really leaned into ripping apart the name of this fast casual dining chain. These are not words that go well with food! Check it out to see a vicious takedown!
You Probably Shouldn’t Name Your Brand After Yourself
The bottom line is that you should use your own name as a brand name only if it confers some strategic advantage to the brand.
