Rebranding Twitter as a new brand named X. When I first heard about it I actually stopped for a split second to ask myself if it was April Fool’s Day.
Battle of the Brands: DOVE ZERO vs. NATIVE
Which of these two brands is the better proposition for the natural deodorant consumer?
How To Completely Screw Up a Brand Name
Step right up to learn what to do! We share because we care! Okay, what we really want is for you to learn what NOT to do by hearing this case study of a truly muddled brand strategy leading to a spectacularly unhelpful brand name.
Does This Name Suck? No Way!
Does This Name Suck? 80 ACRES Today we’re tucking into a local company that grows produce indoors, allowing them to be pesticide free and very efficient. It’s a great brand, but is it a great name or does it suck?
Welcome To BrandTrue
Hi, welcome. I’m Rebeca Arbona with BrandTrue. BrandTrue is a strategy-led naming firm and we believe that better names build stronger brands. And this is our little YouTube channel. Welcome To BrandTrue Please poke around and check out the content. There are a lot of videos on those topics of brand strategy and brand naming, […]
Descriptive Names
Does it make more sense for a product to have a descriptive name than it does for a brand? Some people believe that it does, but I think it’s never that simple.
Story Time
There are lots of brands out there that have interesting stories behind their brand name — but then they don’t take advantage of them. In this #tellthetruths video, you’ll catch some interesting examples and Rebeca’s take on this topic.
WHAT WERE THEY THINKING: Anthem’s Name Change
This video is about Anthem’s (somewhat) recent name change. It’s not pretty!
Battle of the Brands: Flour Mills
It’s time to play our favorite game — Battle of the Brands!!! Which brand (name) is better, Bob’s Red Mill or Pearl Mlling Company (formerly known as Aunt Jemima)?