What Makes A Sports Team Name Major League? This is one of our favorite videos because we get to talk about what makes sports team names great. We think it’s a clever play on words that delivers local history or a sense of place.
The Easiest Way To Name Your Brand
The Easiest Way To Name Your Brand…is seldom the smartest.
You People Love to Hate
If there’s one thing I’ve learned from sharing all these videos with you lovely and good-looking people, it’s that you can’t get enough of those videos where I dig into those issues in naming and branding which I love to hate.
Does This Name Suck? Absolutely YES!
I don’t want to be cryptic about it. This name most definitely sucks. It sucks quite a bit. Does This Name Suck? COST PLUS The brand behind it is an incredible idea and I would love to support them in any way I can. But oh, that name! Check out this #tellthetruths video to get […]
Should Your Name Be Sizzle Or Steak?
In this #tellthetruths video Rebeca explores the difference between names that describe functional benefits and those that speak to image or emotional benefits. Either approach can lead to awesome names, and we share some fun examples.
Does This Name Suck: No Way!
Does the name DURAMAX suck? No, it does not! BUT, Rebeca failed to mention in this #tellthetruths video that there is a little question about this name’s uniqueness in the category.
How To Name Your Evil Lair
Sorry, you’re just going to have to watch this #tellthetruths video to hear about this villainous example.
Battle of the Brands: Patagonia’s Worn Wear vs North Face’s Clothes the Loop
You guys love these battle videos! This time we’re pitting Patagonia and North Face against each other — but it’s not a head-to-head match-up. We’re teeing up two of their sub-brands.
Don’t Embarrass Yourself!
Let’s review some brand names that are often mispronounced. This time we’re focusing on brand names that are in foreign languages and how to navigate the “asshole line” when pronouncing them.
