Sometimes we lose sight of the fact that non-profits are branded entities just as much as any food or beauty product we can buy from a store shelf. As such, they sometimes need a new name.
In this #tellthetruths video Rebeca shares a case study about a recent project BrandTrue conducted and also illustrates the recent trend of non-profits changing for more emotional names with an embedded call-to-action. Check it out!
Hey guys, Brand School is in session! Since you really appreciated it when we recently shared a #tellthetruths video that defined the difference between Branding and Marketing, we thought we’d do it again.
In today’s video Rebeca runs through the distinctions between repositioning, rebranding and renaming, with some topline insights as to when you might need each one.
Check it out and then share your thoughts or any good examples you might have.
We often talk about names that are fun to say, and it’s not too hard to recognize when a name falls into that category. But describing what makes this so is a little harder.
In this “tell the truths” video, Rebeca takes you through some elements that make names more fun.
I’m intrigued that the recording artist formerly known as Machine Gun Kelly has decided to go by “𝙢𝙜𝙠” on online platforms, signaling a likely name change. He’s made this change in response to fans and critics alike decrying the implied endorsement of guns and gun violence of his previous name.
We love to talk about the unsolicited emails that are the bane of the business world these days. In today’s #tellthetruths video Rebeca shares a great name she learned for those annoying “let’s set up a meeting” notes that come at us daily. Check it out, then let us know what YOU think.
When we’re trying to use language to support a brand, an important tool in our arsenal is building name families, like Apple’s use of the i + Product construction.
Are you addicted to DSW’s low prices on shoes? Do you think the name stands for Discount Shoe Warehouse?
Is it a good idea for a brand to borrow equity in their name, such as by using an endorser brand (Courtyard by Marriott) or an ingredient brand (Intel Inside)?
Does This Name SUCK? Mom Water. No name is perfect. Just like people, brand names have their strong points and their… let’s just call them their opportunity areas.
