Regular viewers of BrandTrue videos already know that we’re not TOO serious, but this one is all for fun.
We’ve taken a stab at some famous brand names that we’ve decided would have been even better as names for completely different products.
Check out this #tellthetruths video for a giggle and please, please, please share your suggestions for similar name swaps.
We’ve got lots more ideas already, and will keep going if you guys like this game.
This is one to get all of the Cincinnatians RILED UP.
Rebeca is speaking here strictly from the perspective of these two brand names, not which chili is better. (Too controversial!)
Check out her analysis of the different advantages of each name, then let us know what YOU think.
This #tellthetruths video isn’t about the dehumanizing effects of AI, although a lot of people seem to be feeling scared about that.
No, it’s explaining why we prefer to refer to people as people, and not as consumers or targets.
Check it out and then tell us what you think.
You guys enjoyed talking about non-profit name changes previously, and there’s a lot of great work being done here, so we’re revisiting the topic.
Check out our latest #tellthetruths video to catch more intriguing examples of the ways in which non-profits are changing their names to be more emotional and convey a sense of urgency.
Then, be sure to let us know what YOU think, or share any other examples you might have.
Battle Of The Brands: This is a fun one, pitting two used car brands against one another. What’s your pick in this cage match? Check out this #tellthetruths video to see what we picked, and why.
First of all, what do you think the brand name “Sit Still” might be referring to? Pretty confusing, right? And then how does that phrase make you feel? Yeah, you probably know where this #tellthetruths video is headed. Check it out to hear more, then please weigh in with your reaction
The truth never changes, and that’s how we like it. In this #tellthetruths video we’re talking about how we use the T-R-U-E framework to evaluate names, and you’ll seldom find one that checks all 4 boxes. Check it out to learn more!
We’ve recently noticed an explosion of branded produce – and given that they don’t typically have much packaging, the main way this branding shows up is by creating named brands, like the little citruses called “Cuties.” Check out this hashtag#tellthetruths video for some examples, but also, we’d really love to hear it if you’ve spotted any of these in the wilds of your local supermarket.
The Boy Scouts have changed the name of their organization, so you KNOW we have thoughts! Check out this #tellthetruths video to hear what we think of their new name.
