In brief, yes it does. Check out this #tellthetruths video for our long form analysis as to why, but to put it succinctly, the pun on “brief” doesn’t land.
Cheeky, Cheeky Men’s Brands
This is the most unhinged #tellthetruths video we’ve ever created, with equal parts cringe, embarrassment and naughtiness.
Men’s grooming brands lend themselves to creativity and impropriety, we found.
Please check it out. Or don’t. It might not be safe to watch.
Does This Name Suck: Honeylove???
A friend of BrandTrue, a man, doesn’t like the name of this shapewear brand but we do, so we ran it through our naming framework and did our analysis.
Does the name squeeze and pinch or comfortably support and provide shape?
Check out this #tellthetruths video to find out where we ended up.
The Name Swap Filter, Part 3
We continue to have fun with this silly game of taking well-known brand names and figuring out what other things they could have been. You guys have been really enjoying it, and so have we! So check out our latest round, and please weigh in with your ideas.
I Have Questions: Be The Match
SO MANY QUESTIONS!
Why has Be The Match, a non-profit driving bone marrow donation registration, renamed themselves to something that’s much less emotionally powerful?
We’d like to know!
Check out this #tellthetruths video and then please weigh in.
Mixed Messages, Part 1
Mixed Messages…. What do we mean when we say that some names are “mixed messages?”
In this #tellthetruths video Rebeca talks about the power that can come from giving a brand a name that has a little pinch (or sometimes more) of negativity.
It’s counterintuitive, and a bit scary, but a lot of good can come from it.
Battle of the Brands: Athleta vs. Title Nine
For this #tellthetruths video we’re pitting two women’s athletic wear brands head-to-head. Who will be crowned champion? Tune in to see. (No betting allowed!)
FedEx: Call Me By My Name
Check out our new series on the histories of famous brand names that have changed over time.
We’re starting with FedEx. How many of you have been around the block enough to know what that brand used to be called?
In this #tellthetruths video we get into whether this change strengthened the name. We’d love to hear your opinion, too.
The Name Swap Filter, Part 2
Everyone had a lot of fun the first time we played this name swap game, so we’re at it again.
Check out this #tellthetruths video full of silly ideas for well-known brand names that could have worked better attached to something completely different.
If you like it, please play along by sending us your own ideas.
