First of all, what do you think the brand name “Sit Still” might be referring to? Pretty confusing, right? And then how does that phrase make you feel? Yeah, you probably know where this #tellthetruths video is headed. Check it out to hear more, then please weigh in with your reaction
True Is A Target
The truth never changes, and that’s how we like it. In this #tellthetruths video we’re talking about how we use the T-R-U-E framework to evaluate names, and you’ll seldom find one that checks all 4 boxes. Check it out to learn more!
Fruity Names: A Peel-ing Or Over The Top?
We’ve recently noticed an explosion of branded produce – and given that they don’t typically have much packaging, the main way this branding shows up is by creating named brands, like the little citruses called “Cuties.” Check out this hashtag#tellthetruths video for some examples, but also, we’d really love to hear it if you’ve spotted any of these in the wilds of your local supermarket.
Where Are All The Boy Scouts?
The Boy Scouts have changed the name of their organization, so you KNOW we have thoughts! Check out this #tellthetruths video to hear what we think of their new name.
When Mixed Messages Are A Good Thing
We usually treat mixed messages as a poor way of communicating. But brand names that contain a pinch of negativity, or even an idea opposite the one you’d expect, have been very popular for some time now. Why is that? Why do they work? Check out this #tellthetruths video to hear Rebeca’s unscientific (yet somehow also scientific) pet hypothesis on how this works. Then weigh in with your own theory!
Does This Name Suck? YUP!
Spoiler alert: yeah, it kinda does. Check out this #tellthetruths video to learn why Rebeca says so and hear her say the word “kludgey” like it’s no big deal.
A Name Is An Asset
Not enough people think of brand names as financial assets, with independent worth, such as can be sold or licensed separate from a business. But they are and should be valued as such. This #tellthetruths video shares a great example of a name that will now live on after the brand it started with has died. Do you have any similar examples?
Does This Name Suck: LOVESAC
This is my favorite type of DTNS video: when the answer isn’t completely clear-cut. (Maybe that’s why I sing in this one!). Initially, I was convinced that this furniture brand’s name sucked. Since then, I’ve learned more about the brand’s heritage that makes the analysis a bit more complex. Check out this #tellthetruths video and then weigh in with your own take.
TRUEST Model
In addition to the four questions we ask about names in our #BrandTrue TRUE model, there are two more that are very powerful. Check out this #tellthetruths video to see what else we think could be helpful to assess different brand name options for the one that best fits your needs.
