Naming

I just have to weigh in on Weight Watchers’ announcement yesterday that they’ve put their brand’s name on a diet, trimming it down to WW. You read that right. Their new name has been reduced to two letters. And although it might, at first, appear thinner, it’s put on a good bit of weight. While the name says much less than it used to, it’s also become harder to say, going from three syllables to six.