Does your category of business lend itself to great names… or not so much? I think that some categories, such as anything in the spirits industry, are just rife with incredible creativity. Others, well, the names are not so great. Categories With Great Names In this #tellthetruths video, I talk about the category of meat alternatives, […]
What’s A Naming System?
What’s a naming system and why might your brand need one? In this #tellthetruths video, I explain what a naming system is and when they’re helpful to brands. In a nutshell, they tie a series of products or services together, so that equity can be shared.
Experiential Names
What’s an experiential name and do you need one? In just the same way that a name with any kind of visual associations is more memorable, a name that links back to an experience can pack a lot of power.
Does A Great Name Really Matter?
Does having a great brand name matter? Well, of course it does! It can even help you sell chocolate hummus! Check out this #tellthetruths video, inspired by a LinkedIn conversation about one of our favorite names – Goo Gone – and also by a container of chocolate hummus at the supermarket.
Disney Plus
Is Disney+ a good brand name? I’ve been thinking a lot about Disney+ because of their release of the Hamilton movie.
Haters Gonna H.A.T.E.
How much do I hate acronym brand names? Well, as you’ll see in this #tellthetruths video, it’s a significant amount. I get fairly hot and bothered about acronyms.
Fun & Memorable Brand Names
How do you craft fun and memorable brand names? In this #tellthetruths video I outline two very common and powerful ways to make names that are charming and easier to remember: alliteration and rhyming.
Do Rename Your Brand
Yes, you SHOULD change your brand name. Sometimes. If it’s for the right reasons…it all depends on the business problem you’re trying to address.
Don’t Rename Your Brand
Should you change your brand’s name? This can be a really difficult decision, but it also hinges on some basic branding blocking and tackling: what’s the business problem you need to solve? Check out this #tellthetruths video about why you should NOT change your brand’s name.
