Naughty or nice? It is the time of year we ask that question, after all. Sometimes being naughty can be very, very nice (at least when it comes to brand names!)
Does This Name Suck? No!
Have you ever heard of the online printer named “Moo?” What do we think of that name? Is it mysterious and memorable or curt and confusing?
Does This Name Suck? Yes!
Does Banana Republic SUCK? As a name, we mean, not as a brand. In this #tellthetruths video Rebeca applies our three brand name questions to the global clothing retailer, Banana Republic.
Does This Name Suck? Yes!
Lemonade: does this name SUCK lemons? We’re launching a new feature within our #tellthetruths video series. It’s called “Does This Name Suck?” and we decided the most fitting name to start out with is Lemonade.
The Brand Name Formula
There’s a brand name formula? An easy answer? No, of course not. But there ARE three questions that you can ask yourself to help figure out if a name is doing what you need it to do. It’s a start!
What Up, Witches?
Certain words, like “bitch” can take on a broad range of meanings that are context-dependent, and how it can be really powerful to develop brand names that play with that conceptual power and plug into the popular culture.
The Formula For Renaming A Brand: Part 2
How can you know whether it’s a good idea to rename your brand? Last week’s video dealt with the obvious cases. But today I address what to do when the situation is more nuanced.
When It’s Easy To Rename Your Brand: Part 1
Sometimes it’s a difficult decision to make, but sometimes it’s quite easy to know that a brand name needs changing, such as when you’ve experienced a PR disaster and you need to take fast action. The recent changes in the Aunt Jemima and Uncle Ben’s brands come to mind.
Does Your Name Have To Be Unique?
Clients often worry that they can’t use a name if someone else has it. While we love to have unique names whenever possible, it’s not necessarily the kiss of death if someone else is using the word you want for your brand.
