If you’re a mega popular celebrity and it’s time to make even more money by launching a product brand, you’ve come to the right place for tips on how to name your brand.
Here at BrandTrue we’ve got your back, and our latest #tellthetruths video details some trends we’re seeing in the way celebrities name their brands.
You’re welcome!
Today we’re sharing another #tellthetruths video about the history of a brand name. This time we’re focusing on the Amazon brand, and you might be surprised to hear some of the other names that this juggernaut almost had, instead.
We hope you enjoy. Please share any other name histories you know, or would like us to cover.
In brief, yes it does. Check out this #tellthetruths video for our long form analysis as to why, but to put it succinctly, the pun on “brief” doesn’t land.
This is the most unhinged #tellthetruths video we’ve ever created, with equal parts cringe, embarrassment and naughtiness.
Men’s grooming brands lend themselves to creativity and impropriety, we found.
Please check it out. Or don’t. It might not be safe to watch.
A friend of BrandTrue, a man, doesn’t like the name of this shapewear brand but we do, so we ran it through our naming framework and did our analysis.
Does the name squeeze and pinch or comfortably support and provide shape?
Check out this #tellthetruths video to find out where we ended up.
We continue to have fun with this silly game of taking well-known brand names and figuring out what other things they could have been. You guys have been really enjoying it, and so have we! So check out our latest round, and please weigh in with your ideas.
SO MANY QUESTIONS!
Why has Be The Match, a non-profit driving bone marrow donation registration, renamed themselves to something that’s much less emotionally powerful?
We’d like to know!
Check out this #tellthetruths video and then please weigh in.
Mixed Messages…. What do we mean when we say that some names are “mixed messages?”
In this #tellthetruths video Rebeca talks about the power that can come from giving a brand a name that has a little pinch (or sometimes more) of negativity.
It’s counterintuitive, and a bit scary, but a lot of good can come from it.
For this #tellthetruths video we’re pitting two women’s athletic wear brands head-to-head. Who will be crowned champion? Tune in to see. (No betting allowed!)
