Naming

Who the hell is Angi? Check out this #tellthetruths video to learn about a recent brand name change. Angie’s List is now Angi. Was it a good idea? Oh, hell yes!

Does the brand name “Halo Top” suck? What do you think? We think it does a decent job of describing the consumer mindstate when they’re going for a lower fat, lower sugar ice cream. Ice cream is all about indulgence, but Halo Top lets you still be good, maybe even a little angel, while you partake. And that’s not bad!

Where is your business headed, as it grows into success? You might not know, but maybe you have a dream. So, here’s the thing, does your brand’s name take that aspiration into account? Have you named your brand with room for it to grow in the future?

What do you guys think about the name Two Blind Brothers? Does it suck? Check out our latest #tellthetruths video to see Rebeca’s take on it.

Please help! Are there any brand names you love to hate?

Does this name suck — INCOGMEATO? Even if you’ve never heard of this meat substitute brand, we think it’s easy to see that the name, well, it just sucks.

Does the brand name Ten Thousand Villages suck? Check out this #tellthetruths video to see what Rebeca thinks. (SPOILER: it’s long, it’s ugly but it doesn’t suck!)

Do you know of any racist brand names that are still out there? Check out Rebeca getting a little too fired up on the topic in this #tellthetruths video.