If a brand name has a cool meaning and no one knows it, does it still make a branding sound?Our friend Dave, who recently took a job at this online real estate company, pointed us to the story behind the Zillow name. It’s a sincere effort. Zillions of points of data are combined with something that feels like home, a pillow.
Words Have Power
Naming something is an awesome responsibility. Words have power and naming something allows us to understand its essence and remember it. It calls its meaning into being.
Hotbed Of Creativity
Which category has the most creative brand names? I’d be hard-pressed to pick one, but some particularly lend themselves to creativity and humor!
Deviant Names
Does your brand need a “deviant” brand name? Nick Kolenda, a researcher who’s written extensively about naming, talks about a category of names he calls “deviant.”
It Just Feels Right
Sometimes a name “just feels right” in the mouth. Why is that? Check out the #tellthetruths video below for an explanation of how that works.
Who The Hell Is Angi?
Who the hell is Angi? Check out this #tellthetruths video to learn about a recent brand name change. Angie’s List is now Angi. Was it a good idea? Oh, hell yes!
Does This Name Suck? No!
Does the brand name “Halo Top” suck? What do you think? We think it does a decent job of describing the consumer mindstate when they’re going for a lower fat, lower sugar ice cream. Ice cream is all about indulgence, but Halo Top lets you still be good, maybe even a little angel, while you partake. And that’s not bad!
Does This Name Suck: No Way!
What do you think? Does the brand name “Ulta” suck? Check out our latest #tellthetruths video where Rebeca tells us what’s #brandtrue about this name and whether or not it sucks.
Room to Grow
Where is your business headed, as it grows into success? You might not know, but maybe you have a dream. So, here’s the thing, does your brand’s name take that aspiration into account? Have you named your brand with room for it to grow in the future?
