Does This Name Suck? Chubbies sounds like it might suck, but actually, upon analysis, it’s quite charming and disarming.
Battle of the Brands: Moderna vs. Pfizer
Spoiler alert: Moderna kicks Pfizer’s ass in this Battle of the Brands. I’m just referring to their brand names, of course!!
Should You Name Brands After People?
Should You Name Brands After People? You need to look at several factors, most notably where your brand equity flows from and what are your category conventions.
Step 4: BUILDING BRAND NAMES – CLEARING
For the 4th and final video in our Building Brand Names series, we focus on the critically important step of CLEARING name options, or vetting them. For starters, don’t let yourself or any clients fall in love with just one name. You have to make sure the name can clear!
Step 3: BUILDING BRAND NAMES – SELECTION
This is the third step of our naming process, in which we focus on SELECTING brand names. What fascinates us about the naming process is how many very different skill sets are needed for the different parts of the process.
Step 2: BUILDING BRAND NAMES – IDEATION
Let’s get into step 2 of our naming process, coming up with or IDEATING brand names. In this #tellthetruths video we build on the broader strategy we talked about in the last video (all the videos in the series are tagged below). We find the secret sauce is to generate as many names as possible. Quantity breeds quality, dear people!!
Step 1: BUILDING BRAND NAMES – STRATEGY
Today we’re diving a little more deeply into our process for creating names. This video unpacks the first and most important of the major steps in the naming process: setting the STRATEGY.
4 Steps To Build Brand Names
What does it take to build brand names? It’s a pretty involved process, but we think of it in terms of four main steps: STRATEGY, IDEATION, SELECTION AND CLEARING.
Does This Name Suck? NO
It’s usually a BAD thing when it’s not quite obvious how to pronounce a brand’s name. But there are exceptions. (See our video on Sur La Table’s brand name.) Glossier is another such exception. The insider knowledge around how to pronounce the brand name is a great reinforcer for the brand. We think this brand name does NOT suck.
