BrandTrue Weighs In On Crackle — Does This Brand Name Suck?
How To Name Your Podcast
Are you famous? If you are, and you start a podcast, it’s easy to figure out what to name it. But if you’re not famous, what’s the best approach for a podcast name?
Does This Name Suck? No Way!
Is “Snag” a positive word or a negative one? Yes! For that reason it’s a great brand name for this clever brand of tights.
How Can Different Brands Have The Same Name?
How is it possible that different brands can have the same name, like Dove Chocolates and Dove personal care products?
Does This Name Suck? Nope!
Does This Name Suck? Chubbies sounds like it might suck, but actually, upon analysis, it’s quite charming and disarming.
Battle of the Brands: Moderna vs. Pfizer
Spoiler alert: Moderna kicks Pfizer’s ass in this Battle of the Brands. I’m just referring to their brand names, of course!!
Should You Name Brands After People?
Should You Name Brands After People? You need to look at several factors, most notably where your brand equity flows from and what are your category conventions.
Step 4: BUILDING BRAND NAMES – CLEARING
For the 4th and final video in our Building Brand Names series, we focus on the critically important step of CLEARING name options, or vetting them. For starters, don’t let yourself or any clients fall in love with just one name. You have to make sure the name can clear!
Step 3: BUILDING BRAND NAMES – SELECTION
This is the third step of our naming process, in which we focus on SELECTING brand names. What fascinates us about the naming process is how many very different skill sets are needed for the different parts of the process.
