Even the best of names have their issues. There are always pros and cons and the cons can make it difficult for people to fall in love with a great name. In our practice we always share what we love about a name AND the issues.
The Story Behind Angel’s Envy
We love nothing better than a name that tees up a great brand backstory. We admire this poetic brand name because it reinforces the brand’s story about their point of difference in a really charming way.
Brand Names Need To Be An Easy “Get”
In this #tellthetruths video, Rebeca talks about what it means for a name or an idea to be “salient.” We love a clever name, a punny name, a smart name. But we can’t abide a confusing or difficult name.
Doggy Parton: Yet Another Reason We Love Dolly
People, we need to talk about the Doggy Parton brand!! We’re not sure we can think of another celebrity who could pull off what is essentially drag for dogs in their own name and get away with it. Dolly Parton is an icon for so many reasons, and now we can add this one to the list.
Names Don’t Stand Alone
As important as it is to create a great brand name, we want you to remember that a name never stands alone. You always have many other elements of the marketing mix to help describe your brand or add emotion.
Does Your City Have A Nickname?
Rebeca weighs in on city nicknames and the way they can quickly convey the spirit of a place.. or they can just be “meh.” When done well, a city’s nickname is really a great branding element.
When We Name Weather Events
Words have so much power that naming things often brings them into being, conceptually. Without a name, does a concept, a product, a company, even exist in our minds?
Does This Name Suck? NO!
If you don’t like this brand name put up yer dukes, because them’s fighting words! We love this clever and transparent name that works on a couple of different levels.
Does This Name Suck? Not At All!
When a name is hard to pronounce – or hard to know what the proper pronunication is, that’s usually the absolute kiss of death. Yet this is the second brand that falls into that category where we think it works to their advantave.
