Rebeca weighs in on city nicknames and the way they can quickly convey the spirit of a place.. or they can just be “meh.” When done well, a city’s nickname is really a great branding element.
When We Name Weather Events
Words have so much power that naming things often brings them into being, conceptually. Without a name, does a concept, a product, a company, even exist in our minds?
Does This Name Suck? NO!
If you don’t like this brand name put up yer dukes, because them’s fighting words! We love this clever and transparent name that works on a couple of different levels.
Does This Name Suck? Not At All!
When a name is hard to pronounce – or hard to know what the proper pronunication is, that’s usually the absolute kiss of death. Yet this is the second brand that falls into that category where we think it works to their advantave.
Wotsits
BrandTrue Tackles Our First British Brand Name: Wotsits . Do we love the name of this snack food? Is it suspiciously addictive? Yes and yes!
How To Make Your Brand Names More Memorable
BrandTrue’s Don’t Miss, Killer Tip! Seriously, this could be one of the best tips we’ve ever shared! How To Make Your Brand Names More Memorable
Does This Name Suck? We’re not sure!
BrandTrue Weighs In On HYDRATION VACCINE: Does This Name Suck? You know, we’re not really sure. That’s why we need your help!
Can We Save a Word That Sucks?
Should Someone Rehabilitate These “Micro Negative” Words and Turn Them Into Powerful Brand Names? As we often talk about here, sometimes words with a little pinch of negativity turn out to be truly awesome brand names.
Don’t Throw Away Your Shot
How Is Having A Mediocre Brand Name Just Throwing Away Your Shot? A mediocre brand name is a lost opportunity to communicate something meaningful about your brand or connect with your audience on an emotional level.
