Normally, a name this maximalist, frothy, and extra would have me running for cover. But for this maximalist, frothy, and extra brand? It’s perfect.
LoveShackFancy isn’t my vibe—but that’s the point. A great name isn’t about what I like; it’s about what fits. And this one fits like a ruffled, floral-print glove.
Watch this #tellthetruths video to see why I think this name is just right—even if it’s not for me.
When it comes to snagging a table, not all reservation apps are created equal. Some names whet your appetite, some are just meh, and others leave a bad taste.
OpenTable – A name as solid as a confirmed reservation.
Resy – Decent, but not exactly a five-star choice.
Tock – Hard pass. It sucks!
Watch this #tellthetruths video as Rebeca serves up her take on all three. And if you notice her calling Resy “Rez” in the video… consider it a special of the day—luckily, the subtitles and logos get it right! Which name has you hungry for more? Let us know in the comments!
#brandtrue #naming #brandnaming #captioned
Spoiler alert: We think it does! Check out our latest #TellTheTruths video and see whether you agree. Sure, Rebeca loves eating clean, but when people think of “clean eating,” they’re not exactly picturing indulgence. A name that skips appetite appeal altogether leaves a bad taste in our mouths. What do you think—does Clean Eatz whet your appetite, or leave you craving something more delicious?
We really are all just terrible people. Check out this #tellthetruths video to find out what happened to our engagement numbers when we started posting bad, negative, critical content. We’re not proud, but at least we’re all together!
A stroll through the New York Times archive on naming usually turns up little more than the latest sports teams naming disaster or the demise of a beloved brand name. But today? I stumbled into a flood of articles, each a reminder that naming isn’t just an exercise in creativity. It’s an act of power!
It’s all about communicating something relevant! Check out our latest #tellthetruths video for some tips and examples of what we mean when we say that you should use a differentiating element of meaning as your brand name’s backbone.
A brand name doesn’t have to be a work of art. Naming artistry is when a name just WORKS! Check out this #tellthetruths video about a recent brand name change that went from confusing to crystal clear. (In fact, the old name was so confusing that I say it wrong throughout the video. Oops! Good call to change it!)
How do you name a snack food that’s both healthy and indulgent? It’s a tricky balancing act, much like threading a needle.
In our latest #tellthetruths video, we spotlight a brand name that we think hits the sweet spot. Check it out, then let us know your thoughts—did they pull it off?
In our latest #tellthetruths video, we dive into the transformation of RIP Medical Debt—a fantastic non-profit that’s decided to trade in its somber name for something brighter and more hopeful.
We’re big fans of their new name and can’t wait to share why it’s a step in the right direction. Check it out and let us know your thoughts!
