BrandTrue

Brand Strategy | Differentiation | Naming

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Return To Sender

A brand name doesn’t have to be a work of art. Naming artistry is when a name just WORKS! Check out this #tellthetruths video about a recent brand name change that went from confusing to crystal clear. (In fact, the old name was so confusing that I say it wrong throughout the video. Oops! Good call to change it!) 

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Threading The Needle

How do you name a snack food that’s both healthy and indulgent? It’s a tricky balancing act, much like threading a needle.

In our latest #tellthetruths video, we spotlight a brand name that we think hits the sweet spot. Check it out, then let us know your thoughts—did they pull it off?

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RIP To A Gloomy Name

In our latest #tellthetruths video, we dive into the transformation of RIP Medical Debt—a fantastic non-profit that’s decided to trade in its somber name for something brighter and more hopeful.

We’re big fans of their new name and can’t wait to share why it’s a step in the right direction. Check it out and let us know your thoughts!

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Battle of the Brands: Adult Cereals

Who says grown-ups can’t enjoy sugary, yummy cereals? Today, we’re pitting two “better-for-you” brands head-to-head: Three Wishes vs. Magic Spoon.

Which brand name rises to the top of the bowl? Which one has the right mix of flavor, fun, and focus?

Check out this #tellthetruths video for our take—and then let us know which one you think deserves a spot at your breakfast table!

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Call Me By My Name: Google

You guys have been really getting into the backstories of well-known brand names, and today we tackle Google’s history. Check out this #tellthetruths video, and please share if you know of any great brand stories we should cover in the future.